One would think working for two years in a profession where lying is a licensed work ethic is enough to feel disgusted and disillusioned and to finally quit and move on to a better job. Well, I didn’t.

I enslaved myself in Public Relations for two years in Manila before I took a loooong sabbatical break in Japan for three years in the hope of scrubbing off the guilt of lying and lying some more for crooked politicians and high-end consumer-oriented companies that peddled commercialism and sucked the middle class into a spending pit for profits. Save for a few clients that turned out to be great friends, I swore to chuck my PR experience and move on to a better, nobler type of job: perhaps, a diplomat (I wish!) , a university lecturer, a writer, heck! even a postal worker… anything but PR.

I swore too soon.

I got a lucrative job offer as an AE in a PR firm a month ago and I took it without any hesitation or without giving myself a moment to search the morals in me for caution. I just took it. Perhaps out of no better offer or out of boredom from living a months-long nomadic and shiftless life around America, I just took it. And as spur as the decision was, I have resurrected my three-year dormant PR career and now work as a spin doctor… yet again.

But, after a month of working and re-learning the ropes of PR, I feel the decision I made was a good one. Not because of the job, per se (the PR industry is still brimming with twisted truths and licensed lies) or the perks that go with it; I made a good decision because, this time, I believe in the products I spin. In fact, there is no spinning involved anymore. I just magnify simple truths and magnify, too, the lies that are peddled by the competition. How is this? Well, the clients I represent (as well as the PR firm I work in) are ethical ones – companies that innovate, design, manufacture, and distribute products with a great deal of sensitivity for consumers and the environment; companies that inject terminologies such as hybrid, sustainability, green building, cause-marketing, social capital into products and into public consciousness; companies that serve as a social catalyst for positive change.

Too good to be true in corporate America? I find everything hard to believe myself. But at this point, having said a mouthful already, it’s either I’m in the best job ever or I’m too convincing a spin doctor to have actually convinced even myself that I’m indeed working in the best job ever…

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